Giving more control to clients for layout and design. Corporate clients usually provide design standards in the form of a style guide, and I lock down elements, meaning the site editors can only enter copy and images in places that have been designated. This usually involves creating custom fields, page templates, and using plugins like […]

I consider this the most obvious mis-use of social media by companies today. Posting the same information, in the same format, on every social media channel. Several factors result in repetitive content: Limited budget Not enough time Misunderstanding the way people use different social media Even if you have a small budget and limited time, […]

Want to know how to start your web project? Here are a few tips.
Getting started on a web project can be daunting for business owners and executives who feel overwhelmed by the technical jargon and the “Geek speak” of their IT staff or marketing firm.

That’s like asking how much a new house costs. Decide on what you need your site to do and the features you need (see Getting Started for tips). Then decide on how much you are willing to spend on a site. You don’t go to a real estate agent and say I want a house, […]

Knowing how much time you or someone on your in-house team will need to dedicate to your site is important. Maintaining a site doesn’t mean build it and forget it. If you want to be found by customers in Search Engines, you have to be constantly updating your content. Content Creation and Editing Here are formulas […]